Digital Signage Network

Shopping habits have changed as consumers are more technology-oriented and sophisticated than ever. Digital content is now a primary trusted source when shoppers are considering a new purchase or searching for the best deal. Digital content affects where we choose to shop and what to buy, the smart business owner needs to adapt their operations to find the most effective ways to communicate with their customers.

At RETEC we recognise the value of technology to the profitability of your business.  Never in the history of retailing, have we had a opportunity like this and those retailers that adapt and adopt to the new technology available will achieve the best results.

Digital Signage Network

Digital signage is becoming ever more the norm within advertising, affordable and effective it has the characteristics of facilitating successful advertising campaigns.  Smart marketing includes the goal of making the best investment of precious advertising budgets on activities that people will see.

Effective communication is one of the primary benefits of digital signage. It is an interactive gateway that allows businesses to communicate directly with customers, engaging them while they are in the store. This strategy pays off—according to Independent Retailer, digital signage can increase overall sales volume by nearly 32%.

 

Employee Training and Skills Management

Digital Signage has been successfully used to display employee training videos, health & safety and other corporate messages before and after trading hours. Employee training can be further enhanced to include Training on Demand (TOD), which allows training videos to be played at times set by the individual store management and it allows for the videos to be paused, rewound, forwarded and stopped. TOD is a revolutionary bolt-on product that allows enables effective training of staff whilst having a huge cost savings for any distributed company.

In-Store Digital Advertising

Advertiser driven digital signage networks allows advertisers to buy airtime in order to inform customers about their products and services and in turn drive more sales at the point of decision. The placement, size of commercial screen, type of content and other circumstances in store can vary quite a bit, but the most successful networks are always treated as any other in-store medium. That is to say, digital signage is like any other form of point-of-purchase advertising that can be bought by marketers and used to the reach customers on the sales floor.

RETEC: Shopping Made Smarter.

Self-service touch screen kiosks have been around for a long time, but as newer applications are being adopted by retailers, there has been a new resurgence of the technology. The new cutting-edge technology includes additional functionality, such as:

  • self-service credit applications in-store
  • interactive product information and guided selling
  • wayfinding systems, product locators and price checking units
  • loyalty programmes and customer satisfaction
  • product line extensions
  • gift card sales and refill
  • gift registry, and
  • job applications and HR kiosks

 

RETEC - Experts in the supply and maintenance of Digital Signage Network

Speak to one of our team today to see how RETEC can help you choose the best technology for your organisation. 

FOR TECHNOLOGY SOLUTIONS FOR THE RETAIL SECTOR:
SPEAK TO RETEC ON
03300 580011

The RETEC team are waiting for your call. We would love to hear about what you are trying to achieve in your retail business and show you how we can improve your performance and increase your profitability. Alternatively use the "Contact Us" form opposite.

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